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Jan 28

I Hereby Click You…

By Jay Slupesky
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Theories of Love

Online DatingAre you aware of how big the online dating phenomenon has become?  Here is one example: eHarmony.com claims that it is responsible for 90 marriages each day!  And not only that, the company claims that 100,000 children have been born to couples who met on its website.  I’m not sure I believe those numbers - they seem awfully high - but I have no doubt that online dating is huge. Match.com has 1.3 million members paying $35 per month to subscribe.

Both eHarmony.com and Match.com attempt to match people based on the results of personality tests.  The eHarmony.com test has 436 questions!  Match.com’s test has only 56 questions.  (I think that right there is enough information for a lot of people to choose Match.com!)

From a business point of view, online dating is great because it’s recession-proof.  Attachment Theory tells us that people don’t like to be alone. It follows that unattached people will tend to put a high priority on finding someone to be in a relationship with, and so a lot of them will consider the monthly subscription fee is worthwhile regardless of what else is going on in their lives.

And when you are attached, but things aren’t well, it affects all aspects of your life.  That’s when marital therapy or couples counseling is called for.

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This entry was posted on Monday, January 28th, 2008 at 5:56 pm and is filed under Theories of Love.

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